Job Description

Job Description

Job Description

Web Designer/Developer

For over 80 years, LECO has been a leader in the development and production of world class laboratory instruments delivering state of the art products nationwide and across the globe. Located in St. Joseph, Michigan, LECO continues to be a family-owned company that understands the value of shared interests, long-term stability, loyalty, and trust.

Work Schedule:

Full Time: 8:00am – 5:00pm, Monday – Friday

Position Summary:

LECO Corporation is seeking a skilled and creative Web & Digital Media Designer to join the marketing department. This position is crucial for maintaining, enhancing, and expanding our corporate website and digital communications. The role requires a blend of technical skills, creativity, and strategic thinking to improve the user experience and support marketing efforts. The ideal candidate will possess strong HTML, CSS, and graphic design skills, and have experience with CRM tools, SEO, web analytics, and WordPress or similar CMS platforms.

Position Responsibilities:

• Website Management:
  • Maintain and update the corporate website and e-commerce platforms
  • Utilize WordPress and Salesforce/Account Engagement to manage web content
  • Add and remove articles, support documents, events, training sessions, and other content
  • Create and update pages as necessary
  • Test and enhance website functionality, ensuring cross-browser compatibility
  • Monitor sites for compatibility and security issues
• Digital Asset Creation:
  • Design and build marketing landing pages, email templates, and web and social media graphics
  • Collaborate with marketing team members, product managers, and sales managers to create effective digital assets
  • Work with graphic designers and the social media team to create or edit graphics as needed
• SEO & Analytics
  • Help implement SEO strategies and maintain accessibility standards
  • Ensure accurate SEO implementation across digital assets
  • Monitor website traffic and activity using analytics software
  • Assist in preparation of monthly statistic reports

Position Requirements:

• Minimum of 2+ years in web design and digital media creation, with strong portfolio
• Proficient in HTML and CSS coding, and familiar with creative response designs; can code without utilizing drag-and-drop builders like Dreamweaver
• Experience with Graphic Design Tools (eg, Adobe Creative Suite, CorelDRAW or Affinity)
• Excellent project and time management skills
• Ability to work independently and collaboratively
• Strong problem-solving skills and a willingness to learn new technologies
• Motivated, self-starter who can work with minimal direction

Preferred:

• Knowledge of SEO best practices and web analytics tools (eg., Google Analytics)
• Knowledge of CMS, CRM, and e-commerce systems (eg., WordPress, Joomla, Salesforce, HubSpot)
• Additional coding languages, such as MySQL, PHP, or JavaScript
• Experience with Salesforce and Account Engagement platforms

Education/Certifications:

• A Bachelor’s degree in Web Design, Digital Media, or a related field is preferred. However, an Associate’s degree, relevant certificates, and work experience with a strong portfolio will also be considered.

EOE M/F/VET/Disability

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